Healthy juice becomes a consumer trend

In recent years, in the context of increasing people’s income levels and gradual enhancement of people’s healthy diet, healthy juices are gradually becoming the mainstream of the juice beverage market, which has driven the sales of high-end juice beverages to rise. Thanks to HPP (Ultra High Pressure Sterilization) technology, juice better caters to consumers' high demands for nutrition, health and flavor and taste, and has become an important booster for product upgrades in the juice beverage filling machinery industry.

In recent years, the overall retail volume of concentrated fruit juices and fruit juice beverages in my country has been increasing. According to relevant data, the retail volume of juice in my country in 2017 was 13.6 billion liters, an increase from the same period last year. By 2018, the retail volume of juice will grow further, exceeding 14 billion liters. In 2019, the retail volume of juice in my country increased to approximately 15.2 billion liters, and the retail value of juice was nearly 113 billion yuan. At present, Western countries are still the main countries that consume fruit juice drinks such as concentrated fruit juices, but in recent years, the demand for fruit juice drinks in North America and Europe has become saturated.

Worldwide, the concentrated fruit juice market is affected by many factors such as population size and economic income level. It is currently in a steady growth trend. The future development of the fruit juice beverage market is mainly in developing countries such as Asia-Pacific. From the perspective of the domestic market, my country's per capita juice consumption is still far lower than that of Western developed countries, and there may be more room for development in the future. With the promotion of the concept of health, industry insiders have analyzed that in the future, great health may become a consumer trend in the juice industry.

From the technological point of view, concentrated fruit juice mainly undergoes a series of technological processes such as material selection, cleaning, crushing, juice extraction, composition adjustment, concentration, sterilization, and filling. Compared with traditional hand-processed fruit juice, concentrated fruit juice is safer, more hygienic, and the quality is guaranteed. However, due to the restriction of juice processing technology, the concentrated juice is first dehydrated by freshly squeezed juice, and then water is added. Not only some active nutrients are destroyed, but the flavor also changes significantly.　

Compared with concentrated fruit juice, the process of non-concentrated and reduced fruit juice generally eliminates the steps of component adjustment and concentration. The main sterilization machine and filling machine are used to clean the fresh raw fruit and squeeze the juice, which is directly poured after instant sterilization. There is no link to evaporate water, which completely locks the original fresh flavor of the fruit, which is closer to the flavor and taste of "natural juice", and the ultra-high pressure sterilization technology reduces the loss of nutrients, but the product keeps fresh relatively short .

Relevant data show that from 2013 to 2018, the retail volume of non-concentrated fruit juices increased from about 5.8 million liters to about 46 million liters. In addition, the market sales of non-concentrated juices increased from 300 million yuan to 2.57 billion yuan. It can be said that starting from 2018, non-concentrated juices have played their part and ushered in the market peak. Of course, the development of non-concentrated juices is inseparable from the support of technology, especially the HPP (Ultra High Pressure Sterilization) technology, which not only reduces the loss of nutrients, but also fully locks the original flavor and taste of the fruit.

It is understood that the emergence of HPP (Ultra High Pressure Sterilization) technology has brought about a disruptive change in the juice industry, solved the problems of nutrient loss and poor flavor and taste caused by high-temperature sterilized juice, making non-concentrated juice a real meaning Fresh juice on the table. Today, more and more food and beverage companies are also developing and using HPP (Ultra High Pressure Sterilization) technology to produce fruit and vegetable juices and meat products.

In recent years, the domestic non-concentrated juice market has been tepid, and it is still a niche product. Compared with foreign markets, the domestic non-concentrated juice market accounts for only 1%. Judging from the overall development momentum of my country's non-concentrated juice market, non-concentrated juice is still in its infancy.

In the future, relevant companies will use HPP (Ultra High Pressure Sterilization) technology to maintain product nutrition, flavor, taste and quality, while reducing all aspects of product costs, thereby reducing product prices. After all, the higher prices of non-concentrated juices are also important for consumers to stay away. one of the reasons.